Post by rabia373 on Mar 11, 2024 4:16:09 GMT -4
The pandemic caused by the new coronavirus (Covid-) has caused economic, environmental and social havoc across the world, but it is also true that at some point (hopefully soon) it will pass. In any case, as our generation has never gone through anything similar, the tendency is that society will not return completely to normal after this experience. Soon, we will all have new challenges, habits and new demands . One question: how has your business positioned itself during this period? Other moments of crisis have shown that companies that manage to stand firm and do their homework in times of extreme difficulty reap the rewards when the situation returns to normal — or, in this case, to the “new normal” . So worry now about doing the best you can , even if it's not everything you'd like. We are in the middle of a pandemic , and there is no way to not be affected. For Camila Casarotto, from Rock Content, the most important thing for brands at the moment is to have responsibility and humanity.
Nothing that they shouldn't have naturally, in any period, but in this specific period, such values assume an even more significant relevance . “Consumers are paying attention to brands that are doing the right thing right now and will know how to recognize your efforts. What you are doing today will strengthen your business in the future”, highlights the expert. And how will cons Whatsapp Number List umers behave in a post-Covid- scenario ? Nielsen prepared a table with the different stages of coronavirus in consumer behavior. See how the exit will be marked by concerns and caution: Impacts of Covid- on consumption/Source: Nielsen Digital Marketing and SEO These changes will also affect digital marketing , especially SEO . We explain: search intentions, consumer behavior, website traffic and the Google search system are changing during the pandemic . In this sense, professionals in the field also need to adapt to the changes that the coronavirus has brought to society, to search behavior and, more specifically.
Google's SERP. In general, notice how search intentions reflect people's priorities at this moment. Users are searching for questions and essential needs for health , well-being and finances , mainly. Furthermore, they look for information that conveys security and comfort in a situation that exposes human vulnerability. It is worth highlighting that the restriction of consumption — which is expected to last for a considerable time — puts the SEO market in the spotlight , as this is an excellent cost-benefit strategy. For this reason, SEO professionals need to prepare to show their value to brands that have tight budgets . Faced with the decline in consumption and sales, most companies are cutting spending on paid media (sponsored links, Facebook Ads, etc.). However, good positioning in search engines represents organic media for your brand – you don't need to pay to be there. “Of course, you may need to invest in staff, training, tools, but even so, the cost-benefit is much better than in paid media.
Nothing that they shouldn't have naturally, in any period, but in this specific period, such values assume an even more significant relevance . “Consumers are paying attention to brands that are doing the right thing right now and will know how to recognize your efforts. What you are doing today will strengthen your business in the future”, highlights the expert. And how will cons Whatsapp Number List umers behave in a post-Covid- scenario ? Nielsen prepared a table with the different stages of coronavirus in consumer behavior. See how the exit will be marked by concerns and caution: Impacts of Covid- on consumption/Source: Nielsen Digital Marketing and SEO These changes will also affect digital marketing , especially SEO . We explain: search intentions, consumer behavior, website traffic and the Google search system are changing during the pandemic . In this sense, professionals in the field also need to adapt to the changes that the coronavirus has brought to society, to search behavior and, more specifically.
Google's SERP. In general, notice how search intentions reflect people's priorities at this moment. Users are searching for questions and essential needs for health , well-being and finances , mainly. Furthermore, they look for information that conveys security and comfort in a situation that exposes human vulnerability. It is worth highlighting that the restriction of consumption — which is expected to last for a considerable time — puts the SEO market in the spotlight , as this is an excellent cost-benefit strategy. For this reason, SEO professionals need to prepare to show their value to brands that have tight budgets . Faced with the decline in consumption and sales, most companies are cutting spending on paid media (sponsored links, Facebook Ads, etc.). However, good positioning in search engines represents organic media for your brand – you don't need to pay to be there. “Of course, you may need to invest in staff, training, tools, but even so, the cost-benefit is much better than in paid media.